CRM Marketing Specialist
Reference 48611
Category Marketing
Location Dublin City
Salary € Negotiable
Job Type Permanent


We have an exciting opportunity for an experienced CRM Marketing Specialist to join our team.

This is the perfect opportunity for an individual who wants a challenge and is capable of driving the business forward by transforming an ambitious vision into reality.

You will work across various web-based platforms with a multi-functional Marketing team to develop campaigns that delight our customers and help deliver our growth targets.

The role will report to the Digital Manager.


  • Work with the Digital Manager to develop a CRM strategy and execute the plan encompassing email marketing and direct mail in order to drive customer engagement, retention and build loyalty.
  • Develop goals, and track key metrics, analysing the performance of campaigns and leveraging learnings to improve future performance.
  • Own the relationship with our email marketing provider, ensuring the platform is running optimally, and rolling out new enhancements as required.
  • Maintain/improve data quality, scoping out IT development requirements necessary to do so.
  • Develop a range of automated programmes to improve conversion rates from digital activity, optimizing campaigns over time through A/B testing.
  • Develop personalised campaigns based on preferences/online behaviour etc.
  • Work in tandem with our Brand Manager to develop engaging content to optimise campaign performance 

Skills & Experience required

  • 2-3 years relevant CRM experience, preferably B2C
  • Results oriented with a proven track record of increasing return on campaign investment
  • Thorough knowledge of email marketing including segmentation, deliverability, creative development and analytics
  • Ability to scope and define technology requirements and manage delivery
  • Capacity to maximise business value from datasets and create strategies to achieve business goals
  • Strategic and commercially astute thinker
  • Excellent analytical and communication skills – ability to clearly communicate complex data concepts and features
  • Team Player
  • Highly motivated, self-starter who motivates others
  • Ideally experienced in the implementation and maintenance of an email platform
  • Strong attention to detail

For more information on this exciting opportunity, please EMAIL DIRECTLY to andrew.bloom@mimntappointments.ie or contact 016753955 or 0866839311. Due to technical issues, we cannot accept applications via the website at this time.

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