A successful Irish-owned business is now seeking a Marketing Executive to bring them to the next level of success. Based in South County Dublin, this role would suit an ambitious self-starter with minimum 2 years marketing experience. Salary for this role is 35-45,000 depending on experience. There is also the option to work part-time (4 days per week).

Main Purpose

To build the brand and engage with our customers through online and offline channels for this well-known consumer brand.

Role

• To work closely with Managers to understand any marketing opportunities that arise
• To ensure that all promotions are in keeping with the brand image and reflect the highest level of professionalism in content and presentation
• To build relationships in various local communities to maximise marketing opportunity
• To generate positive publicity that supports the company’s key marketing objectives.
• To liaise with our PR agency, graphic designers and web support team in relation to requirements.
• Speak and write knowledgeably on all facilities and service provided
• To assure proper use of corporate identity on printed, promotional and display materials.
• The ability to act as advisor to management team by keeping track of public attitudes and ensure the team is aware of the possible consequences of prospective decisions.
• The ability to develop and execute an annual strategic Marketing plan with Managing Director and Senior Management
• To work with the Finance Team to prepare, obtain approval and control the Marketing Expenditure budget

Responsibilities

• Maintain a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram in line with branding and ethos.
• Create content to maximise search engine optimisation (SEO)
• Monitor online analytics and develop strategies accordingly
• Management of the company’s website
• Create and complete e-newsletter and dispatch email marketing campaigns;
• Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Guide graphic designers in creating online and print communications
• Assist other departments with social media campaigns e.g. Recruitment/Sales etc
• Develop and integrate content marketing strategies
• Keep up to date with current digital trends
• To communicate in a professional and respectful manner with work colleagues and customers at all
• To attend meetings with Management team when required and generate all reports required for these meetings
• To ensure the relevant personnel are kept informed of relevant market changes
• To attend special functions, events, trade shows, awards and internal promotions as required

Experience & Qualifications:

• Previous experience within a service industry ideal

• Formal training in marketing, PR and direct mail, a university degree or equivalent experience in public relations or journalism

Other important requirements

• Full Clean Driving Licence
• Good personal and business references
• Relevant media contacts
• Impressive samples of writing, projects, campaigns etc.
• Able to communicate well with all levels of management and staff
• Able to create newsworthy events.

For more information on this exciting role, please contact Andrew Bloom on 016753955, 0866839311 or email via the link provided.